Public Relations Association of Louisiana
Red Stick Award Ceremony Keynote | Baton Rouge, 2025
The Public Relations Association of Louisiana's Baton Rouge board of directors selected aKrewe to deliver the keynote address at its 2025 Red Stick Award Ceremony. aKrewe Founder and CEO Kristen Dufauchard spoke to Louisiana's most distinguished gathering of PR professionals, students, and industry leaders—nearly 300 members from the state's premier public relations organization.
The presentation explored how storytelling remains the backbone of effective public relations and marketing. Rather than just talking theory, attendees participated in hands-on storytelling exercises and watched networking strategies come alive through a spontaneous sponsor pitch that happened right in the room.
What attendees experienced:
Why narrative still drives successful PR campaigns
Networking strategies that work in practice
Interactive storytelling methods for real-world application
Live demonstrations that turned concepts into action
The session gave everyone practical tools for building authentic stories and meaningful professional relationships—the kind of frameworks they could put to work the next day.
The invitation to keynote for the industry's leading organization was a significant milestone for aKrewe. PRAL represents the full spectrum of communications professionals across the Gulf South, from major corporations and government agencies to nonprofits and boutique PR firms.
