Securing High-Profile Local Coverage: aKrewe on Great Day Louisiana
Great Day Louisiana Press Interview | New Orleans, 2025
The Goal
When aKrewe planned to close out year three of successfully connecting New Orleans' entrepreneurs, we knew we needed a big media win. Our goal was simple: get the city talking, drive ticket sales, and celebrate aKrewe's status as one of the region's leading business connectors.
The Challenge: A Crowded Market
The local media landscape is competitive, and we had to create a captivating feature story for the final networking event (held December 4th at the New Orleans Jazz Museum). We knew this was a great opportunity to generate high-value exposure for aKrewe's incredible event partners: the New Orleans Jazz Museum, Rise Psychotherapy and Family Support Services, Crescent City Chiropractic Center, and Bayou St. Nick.
Our Strategy and Results
We targeted an Emmy-award-winning local morning show to maximize awareness and ROI.
Successfully positioned Founder & CEO, Kristen Dufauchard, as the go-to expert on local entrepreneurship and intentional networking.
Provided targeted message refinement to ensure the CEO's core message about facilitating genuine business connections.
Delivered with aKrewe's mission and community-focused initiative with confidence, inspiring viewers to take action.
Secured the interview slot on WWL-TV's Great Day Louisiana with host Malik Mingo, strategically framing the event as the highly anticipated conclusion of a successful three-year-long event series.
Ready to amplify your brand with high-profile media coverage?
Our Media Relations and Media Coaching services provide the strategy and skills you need to confidently secure quality placements like this and achieve measurable business results.
Let's get your business featured. Contact us today for a consultation: akrewenola.com/clients.
