Geaux Girl Giving Collective
Strategic Communication for Changemakers Workshop | New Orleans, 2025
aKrewe designed and facilitated a comprehensive storytelling workshop for 30+ community leaders through Geaux Girl Giving Collective's grantee and community programming. This strategic capacity-building session provided diverse, community-led organizations with critical communication tools to engage donors, funders, and media partners.
Challenge: Community organizations often struggle to translate their impactful work into compelling narratives that resonate with their stakeholders and secure funding. Participants needed practical skills to express their mission and achievements across multiple audiences.
Solution: We developed "Strategic Communication for Changemakers," a dynamic 2-hour workshop featuring aKrewe's signature interactive approach:
Custom Framework Development: Our "Problem - Solution - Impact - Future Vision" storytelling model was designed to help participants structure their narratives for maximum impact. This session guided attendees through:
Audience-specific messaging for donors, funders, media, and community members
Crafting memorable 30-60-second elevator pitches that stick
Building professional media kits using provided templates
Developing key talking points that authentically represent their work
Real-time practice pitching and comprehensive media material development
Impact: Participants left with immediately actionable communication tools and increased confidence in presenting their work to stakeholders. The workshop successfully strengthened the capacity of New Orleans community-led organizations to secure resources and amplify their work through strategic storytelling.
“Working with Kristen to facilitate our strategic communications workshop was a fantastic experience. She brought thoughtfulness, energy, and deep expertise to the session, which our participants truly appreciated. Her ability to weave in both personal and professional insights made the content all the more engaging and relevant. Leading up to the event, Kristen was professional, timely, and thorough in every interaction. We’re excited to collaborate with her again in the future!”
